ASBECO Executes for Multinational Beauty Company Who Sought To Modernize Their Global Distribution Center
One of the world’s most influential multinational beauty companies sought to modernize its global distribution center near New York City. From this critical site, the company distributes prestige skincare, makeup, fragrance, and hair care products to department stores, specialty beauty chains, travel-retail locations, and online customers in more than 150 countries and territories. Because local expansion was impractical due to limited space and high real-estate costs, reconfiguration within the existing footprint became essential.
To accomplish this, the client engaged a major international materials handling integrator who specializes in conveyor technology, AS/RS solutions, and warehouse software. The integrator partnered with ASBECO to provide the mechanical and electrical installation required for this complex application. Together, the teams designed and delivered an upgraded conveyor solution that introduced current technology while significantly enhancing workplace safety.
The project focused on upgrading equipment linking the manufacturing facility to the AS/RS warehouse through a narrow, elevated connection tunnel containing conveyors and elevators. While the core solution centered on an ALBA pallet shuttle system, on-site configuration and customization were required due to tight spatial constraints. The restricted work area demanded careful handling of equipment, taking into consideration the tunnel’s limited interior dimensions and the capacity of temporary handling vehicles and freight elevators. ASBECO managed both incoming and outgoing equipment—breaking down decommissioned components for safe removal and partially disassembling new equipment into transportable sections.
ASBECO deployed mechanical, rigging, and electrical teams to work off-shift, working through the nights, to meet the aggressive sixty-day project schedule. Crews routinely worked ten- to twelve-hour days to complete installation tasks, with electricians closely following mechanical progress to connect power and controls as equipment came online.
In total, ASBECO removed and replaced new end lanes, elevators, conveyor sections, corner pallet turns, and pneumatic connections with modern components. Safety fencing was added to separate active work zones from moving equipment, and the upgraded system now incorporates zoned emergency-stop pull cords, light curtains. Tighter control and enhanced remote-access capabilities are now included for monitoring and troubleshooting.
Despite regional labor-rate challenges and the need for extensive off-shift work, ASBECO completed the project within budget and on schedule. The outdated system was replaced with a turnkey solution without interrupting the client’s manufacturing or global distribution operations.